We Do Lines innovates with its social media efforts

When it comes to interesting ways to connect with fans online, one may not think that a parking lot striping company would excel in doing so, or even give the effort. As it turns out, We Do Lines (WDL) has found just the way to keep fans involved on its Facebook page to stand out as a serious brand with a fun personality.

Many bizarre, head-scratching, and downright hilarious things can happen in parking lots and on roads, which gave the WDL crew an idea for having a little fun on their page. By gathering a collection of wacky transportation-related photos found online into a “FAIL Bracket,” We Do Lines is letting their 850-plus Facebook fan base decide which one should reign supreme as the epitome of “doing it wrong.” As the rounds progress, We Do Lines plans to reward those who vote on their FAILs of choice, from drink koozies to baseball caps.

This is not the first time that We Do Lines has explored ways to involve their fans and reward them with free prizes. Alongside the Masters Golf Tournament, WDL posed golf-related questions, held mini contests with the Facebook community, and rewarded the golf-loving crowd with sleeves of custom branded golf balls. By producing new ways to connect with the community, reward their efforts, and attract new fans, We Do Lines has continued to separate themselves from its competitors.