We Do Lines featured in Pavement Maintenance & Reconstruction

Pavement Maintenance & Reconstruction editor Allan Heydorn examined the We Do Lines business model in an article titled “Striping Franchise as a Business Solution.” As a novel idea to the industry, Chris Couri, CEO of We Do Lines, discusses why the executive team at We Do Lines decided to franchise the business and become the nation’s first line striping franchise. He also discusses what We Do Lines offers to new franchisees including a national relationship with Sherwin Williams and a start package with the equipment necessary to get a new franchisee up and running. Through franchising, Couri explains, “There’s no way you could open a striping business in 10 states at the same time. It would be too complex and cost too much money. But you can do that in a franchise situation.” View the article below or click here!

We Do Lines featured in Pavement Maintenance & Reconstruction

We Do Lines featured in TheStreet

TheStreet reporter Laurie Kulikowski spoke with Chris Couri to learn more about the nation’s first line striping franchise and its rapid plans for growth. Stemming from a dilemma the We Do Lines crew had, they unveiled a highly fragmented industry segment worth $600 million and that’s when the light bulb went off. Now the brand expects to open 100 new locations by 2014. To learn more about what makes We Do Lines a franchise to watch, read here!

7 Small Franchises That Are Growing Fast
By Laurie Kulikowski

Couri and his partners saw an immediate opportunity in booking business with landscaping clients.

"We did local due diligence and research and there weren't a lot of providers out there -- 13 in Connecticut. We called everyone that did it. Two called back, which really gave us an indication of how the industry was fragmented," Couri says.

But it was when they launched their Web presence that the founders saw the real potential for the business -- a $600 million market within a $29 billion industry that is relatively untapped, the company says.

(Read More)

We Do Lines innovates with its social media efforts

When it comes to interesting ways to connect with fans online, one may not think that a parking lot striping company would excel in doing so, or even give the effort. As it turns out, We Do Lines (WDL) has found just the way to keep fans involved on its Facebook page to stand out as a serious brand with a fun personality.

Many bizarre, head-scratching, and downright hilarious things can happen in parking lots and on roads, which gave the WDL crew an idea for having a little fun on their page. By gathering a collection of wacky transportation-related photos found online into a “FAIL Bracket,” We Do Lines is letting their 850-plus Facebook fan base decide which one should reign supreme as the epitome of “doing it wrong.” As the rounds progress, We Do Lines plans to reward those who vote on their FAILs of choice, from drink koozies to baseball caps.

This is not the first time that We Do Lines has explored ways to involve their fans and reward them with free prizes. Alongside the Masters Golf Tournament, WDL posed golf-related questions, held mini contests with the Facebook community, and rewarded the golf-loving crowd with sleeves of custom branded golf balls. By producing new ways to connect with the community, reward their efforts, and attract new fans, We Do Lines has continued to separate themselves from its competitors.