Thoughts On Branding and Compliance

By Chris Couri, CEO and Co-Founder of We Do Lines

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." - John Stuart, Chairman of Quaker (ca. 1900)

In the last quarter of the 20th Century there has been a dramatic shift in
ascertaining shareholder value. For most of the century, tangible assets
were regarded as the main source of business value. Brands, technology,
customer relationships, and employees were always at the heart of a
company's success, but rarely explicitly valued.

With the rise of such consumer brands as McDonalds', Coke, Proctor and
Gamble, and a host of other late 20th century brand powerhouses today, it is
possible to argue that the majority of a business' value is based on
intangibles like 'brand equity', Management's attention to these assets has
grown exponentially and efforts to protect these assets have become a top
priority because their perceived values have so vastly increased with the
technology to penetrate the brand into a marketplace, whether it be globally
or locally.

A franchises brand is a very valuable asset. Franchisors know that a
customer will walk into a store or use the services of a franchise based on
the reputation of the brand name.

Remember that although franchise establishments are independently owned and
operated, they still maintain the high standards of the franchisor and the
uniformity that contributes to brand recognition and reliability. That is
why a McDonalds in Portland is a McDonalds in Pasadena.

Brand management is important in other business, but in franchising it is
paramount.

It is therefore important, especially in the early going that we all
understand that if there's one bit of cautionary wisdom to share with you it
is "If the brand fails, we all fail." It is true that being a small
franchisor poses all sorts of challenges in establishing a brand,
particularly when it comes to working within a limited budget. However,
affordability is secondary compared to the primary task of each franchisee
to understand the importance and the value of the brand itself. If we fail
at that level-it doesn't matter how larger your budget or how creative your
marketing campaign-we may as well have thrown the time and money away.

Why? Because no matter how effective our branding effort, it's not worth the
paper it's printed on if the franchise owners aren't fully committed to
living and breathing the brand at the local level.

We Do Lines Featured in Landscape and Irrigation

Just recently We Do Lines was featured on Landscape and Irrigation in an article entitled, “Adding parking lot line striping as a business opportunity.” The article describes why We Do Lines is the perfect bolt-on opportunity for Landscape and Lawn professionals saying that it is a simple, low cost add on with minimal equipment needs in which franchisees can leverage national relationships that We Do Lines has with Sherwin-Williams and a national lead generation call center. Check out the article here.

Adding parking lot line striping as a business opportunity

In the current economy, contractors from a variety of service fields like landscaping are becoming interested in exploring adding a We Do Lines franchise to their existing business. Many contracting businesses were hard hit, forcing these business owners to look to additional business opportunities which fit well with their pre-existing infrastructure and customer base.

A We Do Lines franchise fits nicely into this niche because it is a simple low cost add on with minimal equipment needs and leverages the relationships the contractor has already formed. Additionally, with its national relationship with Sherwin-Williams and extensive support systems including a franchisor supplied lead generation call center, the franchise owner can expect a rapid transition to profitability. The advantages of being able to offer an expanded ‘one-stop shopping’ service offering are clear. We Do Lines provides another in for the contractor.


Another important advantage for aspiring We Do Lines owners is the brand visibility the franchise brings to an otherwise fractured and professionally underserved segment of the commercial services industry. A We Do Lines franchise offers their franchise owners the opportunity to build strong local brand equity with the advantage of increased exit strategy valuation. The opportunity to be a part of a franchised system with national reach, and the local leverage that brings with it, make an investment in a We Do Lines franchise an attractive option in these challenging times.

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We Do Lines Franchise as a Synergistic Business Opportunity

By Chris Couri, CEO of We Do Lines

In the current economy, contractors from a variety of service fields like landscaping, construction, and maintenance, are becoming interested in exploring adding a We Do Lines franchise to their existing business. Many contracting businesses were hard hit, forcing these business owners to look to additional business opportunities which fit well with their pre existing infrastructure and customer base.

A We Do Lines franchise fits nicely into this niche because it is a simple low cost add on with minimal equipment needs and leverages the relationships the contractor has already formed. Additionally, with its national relationship with Sherwin-Williams and extensive support systems including a franchisor supplied lead generation call center, the franchise owner can expect a rapid transition to profitability. The advantages of being able to offer an expanded ‘one-stop shopping’ service offering are clear. We Do Lines provides another in for the contractor.

Another important advantage for aspiring We Do Lines owners is the brand visibility the franchise brings to an otherwise fractured and professionally undeserved segment of the commercial services industry.

A We Do Lines franchise offers their franchise owners the opportunity to build strong local brand equity with the advantage of increased exit strategy valuation. The opportunity to be a part of a franchised system with national reach, and the local leverage that brings with it, make an investment in a We Do Lines franchise an attractive option in these challenging times.