Friday, January 20, 2012

Franchisee Profile: Tyler Vickery of Nashville, TN

Name: Tyler Vickery
Opening Date: Nov. 1
Location: Nashville, TN


Q: What was your career before franchising?
A: I was in sales position with a local healthcare company in Nashville.  As a young entrepreneur, I have always wanted to be in business for myself. 

Q: How did you learn about the brand?
A:  After seeing a striping company in Nashville performing work at the mixed-use facility I was working for, my interest piqued.  The business seemed unnoticed, yet I knew it had to be a large industry.  I did some research and confirmed my suspicion that the industry was big and unnoticed and eventually ran across the We Do Lines’ franchise model.

Q: Why did you decide to open your own business?
A: Through my research, I found the parking lot line striping industry to be quite large.  The interesting component I found was the fact that there are no real industry leaders, as most people in the business do it on the side.  For example, seal coaters may stripe lots as a complement to their business only because it’s required to complete their job. 

Q: When choosing the franchise, what were the criteria you used to make your decision?
A:  I used several criteria when making my decision.  I examined the feasibility of the model and whether or not the added brand exposure was worth paying royalties.  I evaluated the model as a whole.  I also liked the fact that the franchise was relatively new.  I felt that would give me some flexibility to establish best practices for my company as well as giving me the opportunity to grow and expand further once the Nashville brand is established. 

Q: What makes your business different?
A:  There is a need and demand for parking lot striping services, but there is no professional organization servicing the need in Nashville.  Most of the work done on parking lots is done at night and you only can hope that they show up as planned.  We will be changing that completely.  We’ll focus on customer service and on professionalism, and will look to become the go-to professionals for parking lot striping in Nashville. 

Q: How does your business connect with the community?
A:  It will be important for us to become involved in our industry and connect with other organizations that service the industry.  In addition, we’ll support the communities we service by becoming members in the various chambers and civic organizations. 

Based in Ridgefield, Conn., and founded in 2008 by three friends looking to revolutionize a $1 billion segment of a $29 billion industry, We Do Lines, USA, is a full-service parking lot striping franchise providing quality, professional, and reliable line striping services in a timely and cost efficient manner. Its services make parking lots everywhere safer, cleaner and more functional, while enhancing the overall aesthetics of the property. We Do Lines, USA accomplishes this mission by utilizing a combination of state-of-the-art technology and trained professionals to ensure a top-quality end result. 

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