We Do Lines featured in Lawn & Landscape

We Do Lines was recently featured in an article in Lawn & Landscape magazine called “Adding outside services.” Chris Couri, CEO of We Do Lines, discusses the demand in the underdeveloped parking lot line striping sector. The article talks about the equipment experience that the initial landscaping business gave Chris and how this transferred well into the parking lot line striping business. The article included some great advice from Chris about how to make sure you are utilizing all of your resources when crossing clients over from one business to the next and how important having the right person for the job is when staffing your businesses. A portion of the article is below and can be read in its entirety by clicking here.

Adding outside services

When you look at a commercial property, what’s the first thing you notice? The beautiful turf? The shrubs near the door? Or the cascading annuals near the entrance?

Have you ever considered the parking lot?

Chris Couri did. He’s president of We Do Lines, based in Richfield, Conn., and he and his partners – Tom Darrow, COO, and Dan Rella, CFO, co-founder and principal – started offering parking lot striping services to their commercial landscaping clients as a way to bolster revenue and do something different.

So far Couri and his team have sold 17 franchises; nine are in full operation, and they work all over the East Coast.

Why did you decide to branch out of the green industry? We had good businesses, but wanted to do something different. We saw really, an opportunity in our market with the line striping, in that it was totally fragmented and underdeveloped and we had a book of business. We wanted another business and to ideally capitalize on what we had been building at our careers as much as possible – that being the reputations and the book of business that we had.

We’re doing the plowing, the mowing, the irrigation. This was just something that wasn’t being done. It’s always nice to do something different. And there was a huge need for it. That’s ultimately what prompted us to franchise the concept.

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