We Do Lines was recently featured in the Fort Worth Business Press

Parking lot painting firm earns its stripes with growth

BY LESLIE WIMMER
April 26, 2010

Chris Couri believes a well-maintained parking lot is good for business.

Couri, president of We Do Lines, a Connecticut-based parking lot striping business expanding into Dallas-Fort Worth as well as Houston and other large Texas cities, works to sell businesses on the idea that spending money to maintain their parking lots will benefit their business in various ways.

“Our job is educating our clients on the benefits of having a properly marked parking lot, and the advantages of doing so,” he said.

While Couri said he doesn’t often hear from business owners who are skeptical of spending money on parking lot maintenance, when he does the issues he discusses include compliance with various regulatory guidelines such as Americans with Disabilities Act rules and proper fire lane striping, as well exterior benefits as customers will have a better opinion of a business with a well-maintained parking lot, he said.

“A parking lot can be a liability issue, but it can also be a marketing opportunity,” said Skip Barrett, director of franchise development for We Do Lines. A parking lot “is the welcome mat for a store. If you drive to a store that has a freshly striped and sealed parking lot you’re going to think better about that business than one that has potholes and faded lines and such. Companies recognize the marketing value in having their lots maintained.” (Read More)