We Do Lines featured in South Florida Business Journal

South Florida Business Journal reporter Susan Miller spoke with We Do Lines CEO, Chris Couri, on some innovative ideas on how they are finding franchisees. The virtual roundtables, he says, has helped the franchise generate several leads already. We Do Lines already has several operations in Florida and plans to continue its growth in the area. Click here to view the full article! Also, you can learn more about franchising opportunities by clicking here!

Franchisors join forces to pitch business concepts
by Susan R. Miller

Some South Florida franchisors have found a new way to reach more potential franchisees: virtual roundtables.

Those who consider becoming a franchisee can find navigating the vast number of potential opportunities overwhelming, as there are literally thousands of options from which to choose.

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We Do Lines featured in Lawn & Landscape

We Do Lines was recently featured in an article in Lawn & Landscape magazine called “Adding outside services.” Chris Couri, CEO of We Do Lines, discusses the demand in the underdeveloped parking lot line striping sector. The article talks about the equipment experience that the initial landscaping business gave Chris and how this transferred well into the parking lot line striping business. The article included some great advice from Chris about how to make sure you are utilizing all of your resources when crossing clients over from one business to the next and how important having the right person for the job is when staffing your businesses. A portion of the article is below and can be read in its entirety by clicking here.

Adding outside services

When you look at a commercial property, what’s the first thing you notice? The beautiful turf? The shrubs near the door? Or the cascading annuals near the entrance?

Have you ever considered the parking lot?

Chris Couri did. He’s president of We Do Lines, based in Richfield, Conn., and he and his partners – Tom Darrow, COO, and Dan Rella, CFO, co-founder and principal – started offering parking lot striping services to their commercial landscaping clients as a way to bolster revenue and do something different.

So far Couri and his team have sold 17 franchises; nine are in full operation, and they work all over the East Coast.

Why did you decide to branch out of the green industry? We had good businesses, but wanted to do something different. We saw really, an opportunity in our market with the line striping, in that it was totally fragmented and underdeveloped and we had a book of business. We wanted another business and to ideally capitalize on what we had been building at our careers as much as possible – that being the reputations and the book of business that we had.

We’re doing the plowing, the mowing, the irrigation. This was just something that wasn’t being done. It’s always nice to do something different. And there was a huge need for it. That’s ultimately what prompted us to franchise the concept.

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We Do Lines Featured in Landscape and Irrigation

Just recently We Do Lines was featured on Landscape and Irrigation in an article entitled, “Adding parking lot line striping as a business opportunity.” The article describes why We Do Lines is the perfect bolt-on opportunity for Landscape and Lawn professionals saying that it is a simple, low cost add on with minimal equipment needs in which franchisees can leverage national relationships that We Do Lines has with Sherwin-Williams and a national lead generation call center. Check out the article here.

Adding parking lot line striping as a business opportunity

In the current economy, contractors from a variety of service fields like landscaping are becoming interested in exploring adding a We Do Lines franchise to their existing business. Many contracting businesses were hard hit, forcing these business owners to look to additional business opportunities which fit well with their pre-existing infrastructure and customer base.

A We Do Lines franchise fits nicely into this niche because it is a simple low cost add on with minimal equipment needs and leverages the relationships the contractor has already formed. Additionally, with its national relationship with Sherwin-Williams and extensive support systems including a franchisor supplied lead generation call center, the franchise owner can expect a rapid transition to profitability. The advantages of being able to offer an expanded ‘one-stop shopping’ service offering are clear. We Do Lines provides another in for the contractor.


Another important advantage for aspiring We Do Lines owners is the brand visibility the franchise brings to an otherwise fractured and professionally underserved segment of the commercial services industry. A We Do Lines franchise offers their franchise owners the opportunity to build strong local brand equity with the advantage of increased exit strategy valuation. The opportunity to be a part of a franchised system with national reach, and the local leverage that brings with it, make an investment in a We Do Lines franchise an attractive option in these challenging times.

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We Do Lines Franchise as a Synergistic Business Opportunity

By Chris Couri, CEO of We Do Lines

In the current economy, contractors from a variety of service fields like landscaping, construction, and maintenance, are becoming interested in exploring adding a We Do Lines franchise to their existing business. Many contracting businesses were hard hit, forcing these business owners to look to additional business opportunities which fit well with their pre existing infrastructure and customer base.

A We Do Lines franchise fits nicely into this niche because it is a simple low cost add on with minimal equipment needs and leverages the relationships the contractor has already formed. Additionally, with its national relationship with Sherwin-Williams and extensive support systems including a franchisor supplied lead generation call center, the franchise owner can expect a rapid transition to profitability. The advantages of being able to offer an expanded ‘one-stop shopping’ service offering are clear. We Do Lines provides another in for the contractor.

Another important advantage for aspiring We Do Lines owners is the brand visibility the franchise brings to an otherwise fractured and professionally undeserved segment of the commercial services industry.

A We Do Lines franchise offers their franchise owners the opportunity to build strong local brand equity with the advantage of increased exit strategy valuation. The opportunity to be a part of a franchised system with national reach, and the local leverage that brings with it, make an investment in a We Do Lines franchise an attractive option in these challenging times.

What Does an Alliance with Sherwin-Williams Mean for We Do Lines Franchisees

By Skip Barrett, We Do Lines Director of Franchise Development

We Do Lines has just entered into a strategic partnership with Sherwin-Williams to provide training, supplies and expert knowledge to We Do Lines franchisees. The partnership will position We Do Lines for further growth and development. Working with North America’s largest single-source paint and coatings supplier lends tremendous quality recognition and brand power to the company. Here’s how:

• There are over 5,000 Sherwin-Williams commercial sales representatives nationwide who are referring and actually selling for their local We Do Lines franchisee.

• The extensive Sherwin-Williams National Accounts operation will begin referring We Do Lines’ local operators to their accounts of $500K or more.

• The Sherwin-Williams stores will act as warehouses, supply centers, and repair depots for We Do Lines’ operators.

• Offices in Sherwin-Williams stores will be made available to We Do Lines’ franchisees for training, interviewing crews, and client meetings.

• Franchisees can use the Sherwin-Williams logo on We Do Lines’ trucks and marketing.

• There is a seamless internet ordering interface with N/C delivery by Sherwin-Williams to We Do Lines work sites.

• Special pricing on paint and supplies will be given to We Do Lines franchisees.

• Special leasing options on equipment will be given to We Do Lines franchisees.

This arrangement is unique in the striping industry and makes our offering all the more attractive. Through our partnership with Sherwin-Williams, we have taken a large step toward branding We Do Lines nationally and professionalizing the parking lot line striping market segment. In addition, it has dramatically increased the value of our franchisees’ businesses.

We Do Lines was recently featured in the Montgomery Advertiser!

We Do Lines seeks franchise owners

A firm that paints lines on parking lots is looking for a business owner to open a franchise in Montgomery.

We Do Lines is expanding and seeks new operators in several locations.

Applications are available at www.wedolines.com.