What Does an Alliance with Sherwin-Williams Mean for We Do Lines Franchisees

By Skip Barrett, We Do Lines Director of Franchise Development

We Do Lines has just entered into a strategic partnership with Sherwin-Williams to provide training, supplies and expert knowledge to We Do Lines franchisees. The partnership will position We Do Lines for further growth and development. Working with North America’s largest single-source paint and coatings supplier lends tremendous quality recognition and brand power to the company. Here’s how:

• There are over 5,000 Sherwin-Williams commercial sales representatives nationwide who are referring and actually selling for their local We Do Lines franchisee.

• The extensive Sherwin-Williams National Accounts operation will begin referring We Do Lines’ local operators to their accounts of $500K or more.

• The Sherwin-Williams stores will act as warehouses, supply centers, and repair depots for We Do Lines’ operators.

• Offices in Sherwin-Williams stores will be made available to We Do Lines’ franchisees for training, interviewing crews, and client meetings.

• Franchisees can use the Sherwin-Williams logo on We Do Lines’ trucks and marketing.

• There is a seamless internet ordering interface with N/C delivery by Sherwin-Williams to We Do Lines work sites.

• Special pricing on paint and supplies will be given to We Do Lines franchisees.

• Special leasing options on equipment will be given to We Do Lines franchisees.

This arrangement is unique in the striping industry and makes our offering all the more attractive. Through our partnership with Sherwin-Williams, we have taken a large step toward branding We Do Lines nationally and professionalizing the parking lot line striping market segment. In addition, it has dramatically increased the value of our franchisees’ businesses.