We Do Lines highlighted in the Hartford Business Journal

The Hartford Business Journal recently published an article on everything We Do Lines including how the concept was developed, why it was developed, the growth of the franchise, and how to become a franchise owner. The story was built from interviews with the executive team: Chris Couri (CEO), Dan Rella (CFO) and Tom Darrow (COO). Currently, We Do Lines has six franchises in Connecticut, the Cleveland area and west and central Florida. The goal is to open 200 franchises over the next three years. Check out a portion of the article below or click here to read the full article.

Idle Thought Yields Plan For Painting Franchise

Three years ago, Chris Couri, Tom Darrow and Dan Rella were commercial landscapers with too much time on their hands. One workless day in the winter, an idea occurred to the longtime Ridgefield residents. They were staring at the faded lines of a parking lot when they started thinking, who’s out there repainting all these stripes?

That thought led them to start a business they named We Do Lines, which has gone from “zero to six franchises” in the past six months, said Darrow, noting line stripping is a $700 million industry in the U.S.

The We Do Lines franchises are in Connecticut, Ohio and west and central Florida. Over the next three years, the owners plan to have nearly 200 franchises across the country.

“Tom came up with line striping. We knew nothing about it, so we started researching. We called a dozen line strippers in the area and no one really got backTom Darrow, one of the co-founders of We Do Lines, works the line striping equipment to update a parking lot. to me. I got the feeling that it was fragmented, that no one treated it like a business,” said Rella.

With a $20,000 investment, the three partners were able to start a business by reaching out to their landscaping customers, many of whom hired them immediately to paint the lines of their businesses’ parking lots. The team also developed an unusual marketing plan. They began painting customer’s parking lot lines during daytime hours as a way to stir up interest in their business.

“Immediately, we started getting interest from people who have never seen a line stripper. Not too many people know line strippers because they’re done at night. What we started to do is create a buzz with our logo, name on the truck,” said Rella. “As a part-time business, we hit solid numbers, validating why it could be full-time. That’s when we decided to start a franchise model. We started hard selling those in October.” (Read More)

We Do Lines Enters Into Strategic Partnership with Sherwin-Williams

Parking Lot Striping Start-Up Teams Up with Leading Coatings Manufacturer

RIDGEFIELD, CONN. – We Do Lines USA, Inc., the nation’s first parking lot striping franchise, and Sherwin-Williams, a leading supplier of paints and coatings, have formed a strategic partnership. Through the partnership, Sherwin-Williams will be the primary paint supplier to We Do Lines franchisees, providing training, supplies and expert knowledge of the markets where both companies do business.

According to Chris Couri, President of We Do Lines, the parking lot line striping market is vast and virtually untapped. In fact, in the United States, there are an estimated 50 million parking spaces representing a $1 billion parking lot striping segment of a $29 billion parking lot industry.

“For a service with such high demand, we have created a concept that is efficient, reliable and socially responsible through our Lines for Charity program,” said Couri.

“Sherwin-Williams offers a broad range of pavement marking solutions for any demanding application or ambient condition,” said Richard May, Sherwin-Williams national account manager. “Sherwin-Williams products and We Do Lines’ franchise concept are ideally suited to provide solutions to organizations in need of fast-drying, durable and environmentally responsible parking lot striping services.”

The partnership will position We Do Lines for further growth and development. Working with North America’s largest single-source paint and coatings supplier lends tremendous quality recognition and brand power to the company.

We Do Lines Growth

We Do Lines has sold six territories since its launch as a franchise only nine months ago and they continue to have a pipeline full of qualified prospects.

In February 2008, Couri, Tom Darrow, and Dan Rella, noticed that while their collective 50 years of business experience came in different industries, their match culturally paved their idea to redefine a broken and rough industry with top-tier customer service and a meticulous attention to detail. With efficient systems in place, and a very strong first location, We Do Lines plans to expand nationally with a goal of reaching the 100-unit mark within the next three years.

We Do Lines Revolutionizes Parking Lot Striping Industry; Selects Cleveland for Newest Opening

After Successfully Proving its Methodology with Service from Maine to Florida, Connecticut Company Expands to Cleveland

With over 500 million parking spaces across America, it makes one wonder exactly who is responsible for painting all of the lines in parking lots. We Do Lines, USA Inc. is the first national parking lot line striping company and Cleveland entrepreneur Tim Janasek has launched a We Do Lines franchise servicing the Greater Cleveland area.

Northeast Ohio, like all major metropolitan markets, has a significant quantity of parking lots that require annual line striping to maintain safety and functionality. The We Do Lines brand and business model provides Janasek, a 25-year sales and marketing management professional, with the perfect independent business opportunity to provide a valuable service to an industry that requires professionalism, reliability, quality work and a customer first mentality.

“A business owner knows that the parking lot is their welcome mat. It is the first and last impression of their business to visitors, customers and employees,” said Janasek. “Business owners also realize their parking lot is a high insurance liability risk. Worn or faded pavement markings reduce the safety of their lot and increase their liability risk. Line striping on an annual basis is a economical way to maintain a clean, safe and functional parking lot that yields a high return on their investment.”

We Do Lines is known for their professionalism, reliability and quality of parking lot striping and seeks franchisees who are able to operate the machinery, and additionally a businessperson who understands scalability, networking, and growing a business for themselves.

“Tim Janasek exemplifies all of these characteristics,” said Chris Couri, co-founder of We Do Lines. “Janasek is a perfect fit for We Do Lines and we are confident that he will prove to be an asset to We Do Lines. Janasek will become completely ingrained in the community, while playing a significant role in the continuous development and growth of the We Do Lines brand.”

Franchisee Profile: Tim Janasek

Franchisee Since: March 2010
Franchise Location/s: Cleveland, OH

How Tim Janasek Got Started With We Do Lines…

A 25-year veteran of the sales and marketing industry, Tim found himself without a job because of cutbacks and layoff’s his company was making. Tim’s brother, David, lives in Ridgefield, CT, where We Do Lines is based, and noticed several newspaper articles about the We Do Lines concept in local newspapers. David knew a few of the We Do Lines founders from another business in the area and was really interested in their most recent business concept, We Do Lines. David had mentioned the idea to Tim as an alternative business opportunity as a result of being laid off. Tim’s interest was piqued immediately and he reached out to We Do Lines.

After several months of research on We Do Lines and the demand for parking lot striping services in Cleveland, Tim realized the We Do Lines proposition of an untapped market held true in northeastern Ohio. With the sheer volume of parking lots throughout Cleveland and the surrounding communities, Tim knew that sometime or another, all parking lots need to be striped, and he jumped on the opportunity to bring We Do Lines to the Cleveland market for the very first time.

What Intrigued Tim Janasek about We Do Lines…

Because of the infrastructure put into place for entrepreneurs to buy into the We Do Lines franchise concept, Tim immediately saw the growth potential of We Do Lines throughout Cleveland. We Do Lines has taken the line striping segment of the parking industry to a national level, and with We Do Lines’ national presence, Tim is able to grow as a business owner.

As a franchisee of We Do Lines, Tim has become part of a family where he is able to solely concentrate on running the business and interacting with customers, while the We Do Lines corporate team handles all of the billing from a centralized command center.

Something Interesting About Tim Janasek’s Story…

Tim has three brothers and a sister, all of whom have come together to invest in the We Do Lines franchise. Together they have created an infrastructure within their franchise to help them grow as business owners. Tim will be the Managing Director and run the business from Cleveland. David, in Ridgefield, CT, is the Vice President of Sales; Robert in Brentwood, TN is the Director of Marketing; Mark in Cleveland, OH is the Treasurer and Nancy in Lindhurst, OH is the President. Together, Tim and his siblings have created Janasek Family Partnership.

Tim has three children, Timmy, a 20-year old sophomore at Miami University of Ohio, Joey, an 18-year old freshman at the University of Dayton and Annie Rose, a seventh grader.

Where Specifically Did Tim Janasek Learn About We Do Lines?

Tim learned about We Do Lines through his brother, David, who lives in Ridgefield, CT. David knows a few of the We Do Lines founders and began speaking to them about the franchise concept, before introducing Tim to the idea. Tim had been looking for an alternative business opportunity after being laid off from corporate America and We Do Lines was the perfect solution.

We Do Lines Revolutionizes Parking Lot Striping Industry; Selects Cleveland for Newest Opening

After Successfully Proving its Methodology with Service from Maine to Florida, Connecticut Company Expands to Cleveland

With over 500 million parking spaces across America, it makes one wonder exactly who is responsible for painting all of the lines in parking lots. We Do Lines, USA Inc. is the first national parking lot line striping company and Cleveland entrepreneur Tim Janasek has launched a We Do Lines franchise servicing the Greater Cleveland area.

Northeast Ohio, like all major metropolitan markets, has a significant quantity of parking lots that require annual line striping to maintain safety and functionality. The We Do Lines brand and business model provides Janasek, a 25-year sales and marketing management professional, with the perfect independent business opportunity to provide a valuable service to an industry that requires professionalism, reliability, quality work and a customer first mentality.

“A business owner knows that the parking lot is their welcome mat. It is the first and last impression of their business to visitors, customers and employees,” said Janasek. “Business owners also realize their parking lot is a high insurance liability risk. Worn or faded pavement markings reduce the safety of their lot and increase their liability risk. Line striping on an annual basis is a economical way to maintain a clean, safe and functional parking lot that yields a high return on their investment.”

We Do Lines is known for their professionalism, reliability and quality of parking lot striping and seeks franchisees who are able to operate the machinery, and additionally a businessperson who understands scalability, networking, and growing a business for themselves.

“Tim Janasek exemplifies all of these characteristics,” said Chris Couri, co-founder of We Do Lines. “Janasek is a perfect fit for We Do Lines and we are confident that he will prove to be an asset to We Do Lines. Janasek will become completely ingrained in the community, while playing a significant role in the continuous development and growth of the We Do Lines brand.”

We Do Lines was recently featured in the Birmingham Business Journal!

Companies on the Move
June 30, 2010

We Do Lines, a parking lot striping business, is looking for a franchisee to open a location in Birmingham. Start up costs are estimated to range between $77,000-134,000. The company partnered with Sherwin Williams to provide supplies to their franchises. In the next year, they plan to open 25 franchises throughout the United States, with many locations in the East. (Read More)

We Do Lines was recently featured in the Montgomery Advertiser!

We Do Lines seeks franchise owners

A firm that paints lines on parking lots is looking for a business owner to open a franchise in Montgomery.

We Do Lines is expanding and seeks new operators in several locations.

Applications are available at www.wedolines.com.