We Do Lines Featured on CNBC.com

The article from the Huffington Post that We Do Lines was prominently featured in has also been picked up by CNBC.com! If you haven't already, be sure to read the story on how workers are coping with the high temperatures throughout the country.

Heat Wave Takes Toll On Small Businesses
By Janean Chun, Huffington Post

With the latest heat wave alone having claimed 46 lives across the country, Chris Couri, co-founder, president and CEO of We Do Lines, said their workers take precautions, including wearing reflective clothing, hats and collared shirts; drinking plenty of water; and taking breaks to sit in their trucks and blast the air conditioning. "We have to listen to our bodies and, if we feel the effects of the heat, to sit down and take care of that immediately," Couri said.

Though Couri said working in record-breaking heat means slowing down the pace and "not trying to set any world records" to finish a job, he acknowledged that the heat is actually good for business. "We have to take advantage of the weather if it's hot and dry, which are the best conditions for what we do," he said.

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We Do Lines Featured in Huffington Post

We Do Lines has been featured in the Huffington Post! The article discusses how small businesses are dealing with the heat wave, particularly how outdoor companies are coping physically and financially. Tyler Vickery, franchisee of We Do Lines in Nashville, discussed working during the hottest summer he can remember. CEO of We Do Lines, Chris Couri, discussed how his company protects employees and how the heat is actually positive for his business, as it’s the optimal time for striping. Click here to read the entire feature.

Heat Wave 2012 Taking Toll On Small Businesses, Physically And Financially

By Janean Chun

On a 100 degree workday, many people have the luxury of complaining about the heat while sitting in an air-conditioned shop or office, sipping iced coffee. Meanwhile, some small business owners and their employees are working outside all day, lightheaded, parched and drenched with sweat, without the benefit of even a little shade.

When Tyler Vickery got into his truck after working last Tuesday, the temperature read 111 degrees. The Nashville We Do Lines franchisee had just spent three to four hours pushing a line-striping machine loaded with paint across an asphalt lot. "The heat, when it comes off the asphalt, can take your breath away," Vickery said. "When I took off my hat, it was like I had put it underwater, and the same with my shirt. It was 100 percent soaked in sweat."

"I didn't feel like I was going to pass out, but several times I knew I needed to sit down right away and drink water," added Vickery, who doesn't recall another summer as hot as this one.

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Franchisee Profile: Tyler Vickery of Nashville, TN

Name: Tyler Vickery

Opening Date: Nov. 1

Location: Nashville, TN

Q: What was your career before franchising?

A: I was in sales position with a local healthcare company in Nashville.  As a young entrepreneur, I have always wanted to be in business for myself. 

Q: How did you learn about the brand?

A:  After seeing a striping company in Nashville performing work at the mixed-use facility I was working for, my interest piqued.  The business seemed unnoticed, yet I knew it had to be a large industry.  I did some research and confirmed my suspicion that the industry was big and unnoticed and eventually ran across the We Do Lines’ franchise model.

Q: Why did you decide to open your own business?

A: Through my research, I found the parking lot line striping industry to be quite large.  The interesting component I found was the fact that there are no real industry leaders, as most people in the business do it on the side.  For example, seal coaters may stripe lots as a complement to their business only because it’s required to complete their job. 

Q: When choosing the franchise, what were the criteria you used to make your decision?

A:  I used several criteria when making my decision.  I examined the feasibility of the model and whether or not the added brand exposure was worth paying royalties.  I evaluated the model as a whole.  I also liked the fact that the franchise was relatively new.  I felt that would give me some flexibility to establish best practices for my company as well as giving me the opportunity to grow and expand further once the Nashville brand is established. 

Q: What makes your business different?

A:  There is a need and demand for parking lot striping services, but there is no professional organization servicing the need in Nashville.  Most of the work done on parking lots is done at night and you only can hope that they show up as planned.  We will be changing that completely.  We’ll focus on customer service and on professionalism, and will look to become the go-to professionals for parking lot striping in Nashville. 

Q: How does your business connect with the community?

A:  It will be important for us to become involved in our industry and connect with other organizations that service the industry.  In addition, we’ll support the communities we service by becoming members in the various chambers and civic organizations. 

ABOUT WE DO LINES

Based in Ridgefield, Conn., and founded in 2008 by three friends looking to revolutionize a $1 billion segment of a $29 billion industry, We Do Lines, USA, is a full-service parking lot striping franchise providing quality, professional, and reliable line striping services in a timely and cost efficient manner. Its services make parking lots everywhere safer, cleaner and more functional, while enhancing the overall aesthetics of the property. We Do Lines, USA accomplishes this mission by utilizing a combination of state-of-the-art technology and trained professionals to ensure a top-quality end result.