Name: Tyler
Vickery
Opening Date: Nov. 1
Location: Nashville,
TN
Q: What was your
career before franchising?
A: I was in sales position with a local healthcare
company in Nashville. As a young
entrepreneur, I have always wanted to be in business for myself.
Q: How did you
learn about the brand?
A: After seeing a
striping company in Nashville performing work at the mixed-use facility I was
working for, my interest piqued. The
business seemed unnoticed, yet I knew it had to be a large industry. I did some research and confirmed my
suspicion that the industry was big and unnoticed and eventually ran across the
We Do Lines’ franchise model.
Q: Why did you
decide to open your own business?
A: Through my research, I found the parking lot line
striping industry to be quite large. The
interesting component I found was the fact that there are no real industry
leaders, as most people in the business do it on the side. For example, seal coaters may stripe lots as
a complement to their business only because it’s required to complete their
job.
Q: When choosing the
franchise, what were the criteria you used to make your decision?
A: I used several criteria
when making my decision. I examined the
feasibility of the model and whether or not the added brand exposure was worth
paying royalties. I evaluated the model
as a whole. I also liked the fact that the
franchise was relatively new. I felt
that would give me some flexibility to establish best practices for my company
as well as giving me the opportunity to grow and expand further once the Nashville
brand is established.
Q: What makes your
business different?
A: There is a need
and demand for parking lot striping services, but there is no professional
organization servicing the need in Nashville.
Most of the work done on parking lots is done at night and you only can
hope that they show up as planned. We
will be changing that completely. We’ll
focus on customer service and on professionalism, and will look to become the
go-to professionals for parking lot striping in Nashville.
Q: How does your
business connect with the community?
A: It will be
important for us to become involved in our industry and connect with other
organizations that service the industry.
In addition, we’ll support the communities we service by becoming members
in the various chambers and civic organizations.
Based in Ridgefield, Conn., and founded in 2008 by three
friends looking to revolutionize a $1 billion segment of a $29 billion
industry, We Do Lines, USA, is a full-service parking lot striping franchise
providing quality, professional, and reliable line striping services in a
timely and cost efficient manner. Its services make parking lots everywhere
safer, cleaner and more functional, while enhancing the overall aesthetics of
the property. We Do Lines, USA accomplishes this mission by utilizing a
combination of state-of-the-art technology and trained professionals to ensure
a top-quality end result.
After 26 years in the hotel industry, Tom Cox retired in Aspen, Colo., and was looking to go into business for himself. In January 2011, he read about We Do Lines USA Inc., a national parking lot striping company, in Entrepreneur magazine. He was intrigued.
